QuadraBrain® Whole Brain Thinking

QuadraBrain® Whole Brain Thinking

The human brain, the seat and origin of all behaviour, has been a subject of much study. As early as 4th Century BC Hippocrates recognized the brain to be the seat of intelligence, and the controller of the senses, emotions, and movement. He was also amongst the first to notice that different parts of the brain have different functions and the location of a wound would determine the impact of brain injury on the body.

We have learnt more about the brain with every new study, from Paul MacLean’s Triune Brain to Roger Sperry’s Nobel Prize winning Split Brain studies. But many mysteries of the human mind still remain unsolved and every new research throws up more areas to be explored and understood. It has been said that knowledge of the human mind doubles every 10 years.

Many theories have evolved around the mind such as the popular logical left brain, creative right brain myth! The most important aspect of split-brain research is not that specific areas in the brain perform specific tasks but that in undertaking most physical and mental activities, the intricate integration of both hemispheres is fundamental. Smaller communicating commissures in the brainstem (e.g., left and right superior colliculi) are not cut in split-brain operations. (Dauphin, Bridget. Understanding Brain Specialization Through Split-Brain Research) With new evidence researchers have come to see the distinction between the two hemispheres as a subtle one of processing style, with every mental faculty shared across the brain, and each side contributing in a complementary, not exclusive, fashion.(J. McCrone in The New Scientist)

While our brain is modularized, we must remember that the overall processing and outputs we use in our daily lives are the product of the interaction of these modules and their complimentary skills. Some examples could be while language may come from the left, the context would come from the right. While listening we hear both the pattern of words (left) and the intonation (right).While dealing with logic (commonly attributed to the left brain), some of the step by step functioning may come from the left brain but the larger picture and associations would come from the right.

There have been many quadrant and thinking style preference models that emerged after the split brain studies, some even claiming that thinking styles are connected to the physiological quadrants of the brain. Neuroscientists have often described this as oversimplification.

Studies on neuro-plasticity and regeneration have shown how some parts of the brain can take on the functions of others or compensate for them. Studies have shown how the physiology and size of some parts can increase due to experiences. A study by Maguire et al showed the posterior hippocampi (associated with spatial navigation) of taxi drivers in London were significantly larger relative to those of control subjects and that that hippocampal volume correlated with the amount of time spent as a taxi driver ! Maguire et al argue that this study demonstrates the plasticity of the hippocampus in response to environmental demands.

Synaptic connections (electrical connections between neurons which allow them to communicate) evolve or originate as a consequence of an individual’s experiences and continue evolving throughout the person’s life. The term Experience-Dependent Brain Development refers to the way in which unique or individual experiences contribute to brain growth and refine existing brain structures. Neuronal synapses are uniquely affected by life experiences. Differences among the brain of individuals can be attributed to each person’s habitual exercise of differing regions in the brain. (Schramm, Derek D., PhD. The Creative Brain. P 2, 7-8. CA: Institute for Natural Resources, Health Update. 2007.)

There is a lot more significant research and study of the brain that has shed light on various facets of understanding and made us realize there is a lot of uncharted territory still to be explored.

QuadraBrain® whole brain thinking is not based on a theory by any one person but is based on a comprehensive blend of hypothesis assessed by leading experts worldwide combined with concepts of behavioural and cognitive psychology.

As we learnt above, every individual and every mind is unique. Each brain’s developmental pattern is so unique that even the brains of identical twins are not exactly the same. (Restak, Richard, MD. The New Brain. P 3, 191-192. PA: Rodale, 2003.)

We believe in the constantly adapting and evolving brain where new neural networks being created every minute as we capture, interpret, remember, filter and react to the stimuli around us, allowing us to develop our capacity. QuadraBrain® whole brain thinking focuses on raising awareness of your unique brain & its strengths and helping you exercise all regions of your brain so you can boost the whole brain.

We believe thinking styles are psychological and behavioural construct and while every person develops a natural preference for one thinking style, we necessarily use all styles in some measure. We do not believe in strict compartmentalization between thinking styles and help you develop the ability to act outside your preferred style to ensure maximum effectiveness.

In addition, we help you access your unconscious mind through our specialized coaching solutions. The unconscious mind is a composite of everything one sees, hears and any information the mind collects. A study conducted by Norretranders (1998) demonstrated that the conscious mind processes 40 environmental stimuli per second while the unconscious mind processes 20,000,000 environmental stimuli per second. To quote Bruce Lipton, PhD, neurobiologist “The subconscious mind, one of the most powerful information processors known, specifically observes both the surrounding world and the body’s internal awareness, reads the environmental cues and immediately engages previously acquired (learned) behaviours—all without the help, supervision or even awareness of the conscious mind. Subconscious programming takes over the moment your conscious mind is not paying attention.”

Unconscious thoughts are not directly accessible to ordinary introspection, but are capable of being “tapped” by special techniques. We build awareness at a deeper level to help you recognize your unconscious beliefs and patterns and work with them to co-create lasting positive change.

QuadraBrain® whole brain thinking brings together exercises to help you access multiple thinking styles for creative solutions along with techniques to tap into the unlimited power of your unconscious mind. Truly whole brain thinking within which lies the genesis of creativity and intelligence!

Whole Brain Thinking & Creativity

Every human brain contains tremendous capacities for creativity, although not every person develops those capacities. You can be creative at anything including math, science, engineering, sports, running, a business, and handling relationships. You can hone creativity skills and become increasingly creative in your life and work. Creativity and intelligence are first cousins, blood relatives. When you are acting creatively you tend to be acting intelligently. In a similar way, the highest form of intelligence is thinking creatively. (Robinson, Ken, PhD. P 54-60. NY: Penguin Books, 2009.)

A study published in the peer reviewed Creativity Research Journal in 2005 by J. Meneely and M. Portillo agreed that creativity is not localized into a particular thinking style, such as a right-brain dominance resulting in more creativity. They did however find correlation between creativity in design students based on how flexible they were using all four thinking styles equally. When students were less entrenched in a specific style of thinking they measured higher creativity using Domino’s Creativity Scale (ACL-Cr).


  • “Shweta is an excellent HR executive, who understands the HR processes need and then strategizes her...

    S. Krisnasarma, General Manager – Group ITS, ETA ASCON& Star Group
  • “Shweta is a very skilled and effective change management consultant who can engage senior stakeholders...

    Shovon Mukherjee, Executive Director, PricewaterhouseCoopers
  • “My first association with Shweta is in the year 2006. We wanted someone to handle our “transformation...

    Satish Pendse, President, Highbar Technologies Ltd., HCC group
  • “Shweta is a good and professional Executive/Business Coach. I find her to be customer/client oriented...

    JP Singh, Founder, Just Plain & Simple Consulting
  • “Shweta is one of the most inspiring people I have come across in my professional life. Intelligent,...

    Charu Joshi, Hindustan Unilever
  • “Shweta’s commitment and deep insight to the change management was remarkable. Her meticulous...

    Shirish Navlekar, CFO, Delhi International Airport Pvt. Ltd.
  • “Shweta has a relentless and passionate approach towards being an effective columnist, speaker &...

    Ujjal K Jain, Founder & CEO, RIGHT & READY
  • “Shweta has a clear headed, balanced and an analytical persona. She has a calm demeanour and a brain...

    Aalok Sood, Intl. DC Master Trainer
  • “Shweta is a highly intelligent and confident person who exceeds expectations in whatever she undertakes....

    Dharmarajan Narayanan, Head-HR, Larsen & Toubro Ltd
  • “Shweta has been my coach on different issues related to career and life. She always provides different...

    Vaibhav Kadam, ABB
  • “Shweta is an excellent coach. She understands coaching methodologies as well as human behaviour very...

    Indu Wadhwa, Vice President – HR
  • “I interacted with Shweta during couple of engagements and found her to be very focussed and intuitive....

    Anshu Dubey, Vice-President/Associate Partner, IBM India
  • “Dear Shweta, Thank you for your sincere and brilliant efforts in setting the business goals for us....

    George Paul, Director, Synthite Industries
  • “Shweta is highly professional and experienced in managing organizational change. Her thoughtful planning,...

    Shailesh Joshi, Head-IT, Godrej Industries Ltd.
  • “Shweta has the confidence, conviction and courage to effect a transformation in any organization, be...

    Sabu Gopinath, Partner, IBM India